Electronic Shelf Label from Retail Solutions
Electronic Shelf Labels are versions of traditional price tags that use e-ink to display a price and are connected to the EPOS product file database. This makes changing in-store prices as easy as typing a new price into the POS software and clicking ‘update’.
Using this, along with digital signage, gives retailers the ability to change pricing strategies in real-time based on changing market conditions, making their pricing strategies much more flexible and also saving time and resources.
Therefore, troublesome and often inaccurate paper labels are replaced with a digital solution and in so doing, saves labour, enhances the management of those frequent price changes, and even provides a better consumer experience.
In the context of fierce competition and a need for synchronization with e-commerce, real-time price changes today represent a strategic advantage and require maximum responsiveness and reliability.
Intelligent electronic shelf labels are the nerve centre for the store of the future. They are the foundation for countless applications, offering more precise and refined management, optimizing costs and inventories, reducing out-of-stocks and the waste of perishable products, and so much more.
- Cost reduction. No more manual price changes
- Enhanced sales & increased profitability
- The immediate reaction to market situations
- Simplified processes for store personnel
- The use of highly modern technology improves stores appearance
Shoppers lose trust in a company if the in-store prices are not aligned between the price displayed and that charged at the point of sale. Accurate pricing is heavily correlated with enhanced margins.
ESEL’s allow you to streamline your promotional prices, audit trails, and price check, whilst making amendments very easy. Maintaining each of these elements keeps your prices accurate across the board and ensures your customers see your optimal price.
Shelf Edge Influence
The shelf edge is known to be one of the most important sales influencers. Most purchases are made at this point — so the priority must be to make sure your pricing information is accurate.
With paper labels, changing prices is quite prone to human error. It’s also a slow process, and by the time you finish re-labelling, prices might have already changed and products merchandised in multiple locations may show conflicting prices.
With ESEL’s these changes are easy, so you can capture more sales at the shelf edge. You can react competitively to price changes; enable instant promotions, track which promotions work, and protect margins on the time-sensitive stock. You can even create offers based on where a specific customer is standing in the store with just a few clicks.