5 reasons why Self-checkout can deliver a better experience for your customers whilst increasing your profits
Shopping is a necessary task for all of us. With a wide variety of options available and especially with the massive increase in online retail, consumers have never had more possibilities in terms of places to shop.
The vast majority of people choose the most convenient store to shop. Of course, they take into consideration other keys factors such as location, product range, and of course, price; however, the checkout experience cannot be underestimated, and it’s no surprise that customers don’t have the patience to queue for too long to pay at the checkout.
To compete with multiple Retailers and the convenience of online shopping, retailers must enhance the in-store experience. Now, more than ever, with the onset of COVID-19 & social distancing, customers often have to wait in line as throughput has been diminished.
Enhancing the customer experience whilst speeding up the dwell time at the checkout point has become essential for every business, and Self Checkouts are the ideal solution!
5 Reasons Self-checkout can Improve Customer Experience:
Reason 1 CONVENIENCE
Self-Checkouts make the store more convenient for customers. Customers can scan their items at the Self-checkout instead of waiting in line to be attended by the cashier.
When a customer has only a few items, they can actually check out their items faster than a cashier.
Reason 2 COST
Labor costs can be a significant concern for retailers. Self-Scan Checkouts can help to minimize the overall cost of labor.
With self-scan checkouts, fewer cashiers need to be working during peak and off-peak hours. With the self-scan checkouts, one cashier can supervise several checkouts at the one time. Self-Scan Checkouts can even support extended trading hours in some circumstances.
Reason 3 SPACE
Checkout areas are necessary, and often a large portion of your store. Every retailer knows the importance of effective space utilization, and Self-Scan Checkouts need less space than traditional options. Therefore extra merchandising space is made available for products on the shop floor. A store can benefit from five self-checkouts in the space normally afforded to two traditional checkouts in some retail settings.
Reason 4 SHORTER WAIT TIMES
Have you ever seen customers walk in, then walk right back out again after seeing how long the queues are? Busy customers don’t want to wait to do their shopping, especially during peak hours. Long lines and slow checkouts negatively affect customer satisfaction, which ultimately costs you money.
Reason 5 OVERALL CUSTOMER EXPERIENCE
Using Self-Scan Checkouts, Retailers have a tremendous opportunity to deliver a better checkout experience and improve overall customer satisfaction levels. It’s also a fact that some customers would rather check themselves out that interact with a cashier. Checkout Delays frustrate customers more than anything else as they value their time as much as they value their money.
Therefore, by installing Self-Scan Checkout, you can;
increase customer satisfaction,
increase customer retention,
increase revenue & profit,
reduce your business costs.
DON’T LOSE CUSTOMERS OR YOUR COMPETITIVE ADVANTAGE.
Retailers need a technology that improves the customer’s experience and lowers operational costs in the store. Technology that improves the checkout experience must continue to be a high priority for retailers eager to retain customers and compete with online alternatives.
About the author
Juliane Camozzato is a Marketing Executive at Retail Solutions specializing in Digital Marketing and Business Innovation. You can follow her on LinkedIn!
Pádraig Nolan is Sales Director of Retail Solutions Ltd. You can follow him on LinkedIn!